1.     Initiate, execute and coordinate action plan to penetrate products in the markets.

2.     Ensure product availability & visibility in outlets of assigned areas/Territory.

3.     Identify and develop potential market cluster or alternative channels for business growth.

4.     Maintain strong liaison with all channel partners of general trade within the assigned Territory.

5.     Generate report from time to time in a prescribed format or in computer application within assigned function.;

6.     Comply with all company policies, procedures, business ethics, codes of conduct and ensures that they are timely communicated and properly implemented within the team;

7.     Report on competition activities on regular basis